Global Overview Success Story

global overview

For over 10 years, Global Overview, a leading online marketing, and advertising firm has been dedicated to helping clients build brand equity and category ranking. They assist clients from new customer acquisition to managing their supply chain.

As Amazon Specialists, they also bring mission-critical data analytics and insights to their clients.


Global Overview needed to separate their existing processes and resources from their parent company.

Kaizen was tasked with migrating existing data and processes from the parent company’s account to one owned wholly by Global Overview.

Many of the running instances along with data from their machine learning system needed to be transitioned seamlessly with minimal interruption to business process

We needed to ensure the following

  • The parent company’s resources were properly identified and left as-is
  • All Global Overview’s resources were identified and there were no processes that relied on the other company’s AWS account.
  • IAM policies needed to be properly migrated and cross-account roles appropriately severed
  • Look for performance design enhancements to be done during the move
  • Proper QA of all processes and data


Kaizen designed and built an AWS environment that will scale easily as Global Overview’s needs increase. We imported Global’s SQL server data into Redshift using AWS Best Practices. Custom Redshift Views were built and Tableau was then configured to talk to Redshift from Global’s office and test the SQL query performance.

A system was then designed and built to ingest data from Global’s customers. This system used a Lambda function to pull data down from a vendor file-sharing system at a periodic interval. This data is then transmitted to S3 where another Lambda function was invoked to run a Redshift COPY command that imports the data.

Business Results

This project was a success as there was no loss of data and minimal interruption to their business operations. The migration allowed for a review of existing resources and provides a more secure and more efficient environment for Global Overview to scale and service its clients today and as the company grows.

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